Revol One Insurance Company, operating under the marketing name Revol One Financial, is a life and annuity provider that has recently emerged as a technology-focused competitor in the retirement services market.Headquartered in Urbandale, Iowa, with its legal domicile in Michigan, the company specializes in fixed annuity products designed for capital preservation and tax-deferred growth.

While the "Revol One" brand is new, the company carries a history dating back to 1980, having undergone a significant corporate transformation following its acquisition by private equity interests in 2022.

History and Corporate Transformation

The entity now known as Revol One was originally founded as Security Trust Life Insurance Company of America and later operated as Pavonia Life Insurance Company of Michigan. For years, Pavonia functioned largely as a "run-off" business, managing existing policies without actively seeking new customers.

In 2022, the company was acquired by Axar Capital Management, LP, an investment firm that sought to leverage the company’s 49-state national licensing platform to build a modern insurance franchise. According to InsuranceNewsNet, the acquisition marked a shift toward active market participation, with a focus on "speed, agility, and customer service" to disrupt the traditional annuity landscape.

Cloud-Native Strategy

Distinguishing itself from legacy insurers, Revol One partnered with Amazon Web Services (AWS) and Genpact to build a fully cloud-native infrastructure. This technological foundation allows the company to launch products faster and provide agents with real-time data integration, avoiding the "tech debt" common in older insurance organizations Reinsurance News.

Annuity Product Lineup

Revol One focuses primarily on fixed-rate products that offer principal protection. Their portfolio is built around three core categories:

1. Multi-Year Guaranteed Annuities (MYGA)

The DirectGrowth MYGA (and the Excelera series) is designed for investors seeking a predictable interest rate over a set period.

  • Terms: Typically offered in 3, 5, 7, or 10-year guarantee periods.

  • Features: These products often include a 10% annual penalty-free withdrawal provision and waivers for terminal illness or nursing home confinement Annuity.org.

2. Multi-Year Guarantee Index Annuities (MYGIA)

The Excelera Plus MYGIA is a hybrid product. It offers a guaranteed fixed interest rate—similar to a MYGA—but adds the potential for an additional "index-linked" credit based on the performance of the S&P 500. This provides a "base" level of growth with market-linked upside.

3. Fixed Index Annuities (FIA)

The Enduris product line targets long-term accumulation.

  • Indexing: Credits are tied to market indices (like the S&P 500) but protected by a 0% floor, meaning the principal is never lost due to market volatility.

  • Bonuses: Some versions, like the Enduris 10 Bonus, include an upfront premium bonus to jumpstart account value.

Financial Strength and Ratings

For policyholders, the financial stability of an insurer is the primary indicator of its ability to fulfill long-term guarantees. Revol One’s ratings reflect its transition from a run-off entity to a growing carrier.

AM Best Rating

As of March 2025, AM Best assigned Revol One Insurance Company a Financial Strength Rating of B++ (Good) and a Long-Term Issuer Credit Rating of "bbb".

  • Outlook: AM Best recently revised the company's outlook to Positive, citing a strengthening management team and significant capital contributions from its parent company AM Best News.

  • Capitalization: The company maintains a strong Risk-Based Capital (RBC) ratio, reported at approximately 490% as of late 2024, which is well above regulatory requirements Revol One Financial.

Leadership and Operations

The company is led by a team of industry veterans with experience at major carriers like Athene, Allianz, and Sammons Financial.

  • CEO: Mark Zesbaugh, who serves as Chairman and CEO, brings decades of experience in insurance and entrepreneurial growth.

  • Administrative Hub: While domiciled in Michigan, the company’s primary administrative and operations offices are located in Urbandale, Iowa, a central hub for the U.S. insurance industry.

Contact Information

  • Administrative Office: 11259 Aurora Avenue, Urbandale, IA 50322

  • Phone: (800) 701-4250

  • Official Website:revolonefinancial.com

Summary of Pros and Cons

Pros Cons
Competitive Rates: Often offers top-tier MYGA rates to attract new business. Lower Rating: B++ is "Good" but lower than the "A" ratings of legacy competitors.
Tech-Forward: Cloud-native platform results in faster processing for agents. Limited Track Record: The new management and brand are still establishing a market presence.
Principal Protection: All current products focus on shielding savers from market losses. No Lifetime Income Riders: Currently lacks the guaranteed lifetime withdrawal benefits (GLWB) found at larger firms.

Revol One Insurance Company is best suited for individuals seeking short-to-mid-term accumulation through fixed-rate vehicles and those who value a modern, efficient digital experience from their insurance provider.