Gulf Guaranty Life Insurance Company, recently rebranding under the name American Gulf, is a life and specialty insurance provider based in Mississippi. With a history spanning over five decades, the company has evolved from a regional provider of credit and niche insurance products into a broader financial services entity offering annuities and wealth preservation solutions.

Company Overview and History

Founded in 1970, Gulf Guaranty Life Insurance Company established itself as a provider of financial protection products for individuals and families in the Southern United States.The company is domiciled in Mississippi, with its corporate headquarters located in Flowood, MS (previously Jackson).

In a significant strategic shift, Gulf Guaranty was acquired in March 2025 by Acturion, LLC, a diversified insurance and asset management platform. According to AnnuityAdvantage, this acquisition was designed to introduce additional financial resources and broaden the company's business capabilities while retaining its established management team. Following this transition, the company began operating under the brand name American Gulf to support its expansion into the national annuity market. 

Insurance and Financial Products

Gulf Guaranty Life Insurance Company offers a diverse portfolio of insurance and investment products. While it traditionally focused on credit-related insurance, its recent strategy includes a strong push into the retirement savings market.

1. Annuities (American Gulf)

Under its new brand, the company markets fixed annuity products designed for retirement accumulation.

  • Multi-Year Guaranteed Annuities (MYGA): These products, such as the "Anchor MYGA" series, offer a guaranteed fixed interest rate for a specific period (typically 3 to 7 years). They are positioned as low-risk vehicles for protecting principal while earning steady returns.

2. Credit and Collateral Protection

For decades, Gulf Guaranty has been a key player in the lending insurance market.

  • Credit Life and Disability: These policies pay off or reduce a borrower's loan balance if they die or become disabled.

  • Collateral Protection: Insurance designed to protect lenders' interests in collateral (such as vehicles) used to secure loans.

3. Supplemental Health (MedPlus)

The company administers MedPlus, a supplemental health insurance plan often used in conjunction with primary health coverage like Blue Cross Blue Shield. As described in employee benefit guides, MedPlus functions as a secondary insurance to help cover gaps in deductibles and out-of-pocket expenses Tangipahoa Parish School System.

4. Final Expense Life Insurance

Gulf Guaranty offers whole life insurance policies specifically designed to cover funeral costs and other end-of-life expenses. These policies generally have lower face amounts and simplified underwriting processes.

Financial Strength and Ratings

Financial strength ratings are critical for assessing an insurer's ability to pay future claims. Gulf Guaranty Life Insurance Company is rated by AM Best, the primary credit rating agency for the insurance industry.

As of late 2025, AM Best assigned Gulf Guaranty a Financial Strength Rating of B++ (Good) and a Long-Term Issuer Credit Rating of "bbb+".

  • Upgrade Rationale: The rating agency upgraded the company's Long-Term Issuer Credit Rating following the acquisition by Acturion, citing improved capitalization and liquidity. AM Best noted that the company's balance sheet strength was assessed as "strong" and that its investment portfolio was expected to remain conservatively structured AM Best Press Release.

  • Outlook: The outlook for these ratings is typically categorized as Stable, reflecting the company's steady operating performance and risk management practices.

Contact and Customer Service

Policyholders can manage their accounts and contact the company through several channels depending on the specific product they own.

  • Phone Support: Customer service is available at (800) 890-7337 or (601) 981-4920. For annuity-specific inquiries under the American Gulf brand, the company also lists (844) 872-4853Weiss Ratings.

  • Mailing Address: The company's primary office is located at 7 River Bend Place, Flowood, MS 39232 (formerly 4785 I-55 North, Suite 200).

  • Online Services: The company maintains websites at gulfguaranty.com and americangulf.com, where agents and policyholders can access forms and product details.

Industry Presence and Regulation

Gulf Guaranty Life Insurance Company is an admitted carrier regulated by the Mississippi Insurance Department.It is licensed to conduct business in multiple states across the South and Midwest, including Alabama, Arkansas, Florida, Georgia, Louisiana, Tennessee, and Texas.

The company is not currently accredited by the Better Business Bureau (BBB), where it is listed under "Gulf Guaranty Employee Benefit Services." However, examination reports from state regulators, such as the Mississippi Insurance Department, have historically found the company's capital and surplus to be reasonably stated and in compliance with statutory requirements Mississippi Insurance Department.